Director of Enrollment

The Covenant School seeks a seasoned, relational, and highly motivated Director of Enrollment to lead all aspects of student recruitment, admission, and retention. This senior leadership role is responsible for developing and executing a strategic enrollment plan that supports the school’s mission and enrollment growth goals.

As a Christ-centered, Presbyterian school community, The Covenant School expects the Director of Enrollment to demonstrate and articulate a strong Christian faith that is evident in both professional leadership and personal conduct. This individual must be able to clearly and authentically communicate how their faith informs their work and aligns with the mission, values, and spiritual commitments of the school.

Reporting directly to the Head of School, the Director of Enrollment is a member of the Leadership Team and serves as the school’s primary ambassador to prospective families. This individual must thoughtfully and authentically communicate the mission, values, and distinctives of The Covenant School while cultivating strong relationships across the Nashville independent school landscape.

Primary Responsibilities

Leadership & Strategy

• Serve as an active member of the school’s Leadership Team, contributing to strategic planning and institutional goals.

• Develop and implement a comprehensive, data-informed enrollment strategy focused on recruitment, re-enrollment, and retention.

• Analyze enrollment trends, forecasting, and attrition to inform decision-making and long-range planning.

• Communicate enrollment data and insights to faculty, staff, and the Board of Trustees at key points throughout the year.

Admissions & Recruitment

• Manage and oversee all aspects of the admissions process for Preschool–Grade 6, including inquiries, tours, shadow days, interviews, testing, financial aid coordination, and enrollment decisions.

• Serve as the primary point of contact for prospective families, guiding them through the admissions, enrollment, and orientation process with clarity and care.

• Establish a welcoming and efficient admissions experience with clear, stage-by-stage communication.

• Partner with the Assistant Head of School to schedule and administer appropriate student assessments.

Marketing, Outreach & Community Engagement

• Collaborate with the Director of Communications to develop and implement an annual marketing and communications plan that supports enrollment goals and strengthens community awareness.

• Cultivate and maintain relationships with feeder preschools, churches, community organizations, and local businesses.

• Represent The Covenant School within the Nashville independent school community and clearly articulate the school’s unique mission and positioning.

• Design and lead admissions and enrollment events, including campus tours, open houses, admissions coffees, new family events, and orientation programs.

Retention & Family Engagement

• Partner with faculty and administrators to support strong retention efforts and positive family experiences.

• Assist other school teams with event planning and implementation that strengthens the school community.

• Play a pivotal role in planning and executing key community events such as Orientation, Back-to-School events, New Parent Socials, and welcome events for newly enrolled families.

Operations & Data Management

• Oversee accurate and timely maintenance of admissions and enrollment data within the student information system.

• Reconcile admissions and enrollment data with the Business Office according to an established schedule.

• Manage the school’s participation in the State of Tennessee’s ESA and EFS programs.

Qualifications & Experience

• Demonstrated and articulated Christian faith, aligned with the mission and values of a Presbyterian educational community.

• Bachelor’s degree required; master’s degree preferred, ideally in marketing, communications, education, or a related field.

• Minimum of three years of successful experience in enrollment management, admissions, or a comparable role; experience in an independent or faith-based school strongly preferred.

• Exceptional interpersonal, written, and verbal communication skills.

• Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.

• Proficiency with Google productivity tools and comfort working with data and reporting.

• Familiar with or comfortable learning the school’s enrollment platform used for admissions, enrollment and financial aid.

• Creative, flexible, energetic, and collaborative team member with sensitivity to school culture and history.

• A relational leader who thrives in a public-facing role and contributes positively to the life and mission of the school.