Director of Admissions and Enrollment Management

Director of Admissions and Enrollment Management

Job Description

The Altamont School seeks a seasoned, relational, and highly motivated Director of Admissions & Enrollment Management to lead all aspects of student recruitment, admission, and retention. This senior leadership role is responsible for developing and executing a strategic enrollment plan that supports the school’s mission and enrollment growth goals.

Reporting directly to the Head of School, the Director of Admissions & Enrollment Management is a member of the Leadership Team and serves as the school’s primary ambassador to prospective families. This individual must thoughtfully and authentically communicate the mission, values, and distinctives of The Altamont School while cultivating strong relationships across the Greater Birmingham independent school landscape.

Primary Responsibilities

Leadership & Strategy

• Serve as an active member of the school’s Senior Leadership Team, contributing to strategic planning and institutional goals.
• Develop and implement a comprehensive, data-informed enrollment strategy focused on recruitment, re-enrollment, and retention.
• Analyze enrollment trends, forecasting, and attrition to inform decision-making and long-range planning.
• Communicate enrollment data and insights to faculty, staff, and the Board of Trustees at key points throughout the year.

Admissions & Recruitment

• Manage and oversee all aspects of the admissions process for 5th-12th grades, including inquiries, tours, shadow days, interviews, testing, financial aid coordination, and enrollment decisions.
• Serve as the primary point of contact for prospective families, guiding them through the admissions, enrollment, and orientation process with clarity and care.
• Establish a welcoming and efficient admissions experience with clear, stage-by-stage communication.
• Partner with the Assistant Head of School to schedule and administer appropriate student assessments.
• Serve a pivotal role as a Student Support Team member for the School.
• Lead coordination efforts for ongoing student retention programs and events including but not limited to Envisioning High School, Move Up Days, and financial aid communication.
• Create and maintain a measurable system to evaluate family and student experiences.

Marketing, Outreach & Community Engagement

• In coordination with Directors of Advancement and Communication, develop and implement an annual marketing and communications plan that supports enrollment goals and strengthens community awareness.
• Cultivate and maintain relationships with feeder schools, community organizations, and local businesses.
• Represent The Altamont School within the Greater Birmingham independent school community and clearly articulate the school’s unique mission and positioning.
• Design and lead admissions and enrollment events, including campus tours, open houses, new family events, and orientation programs.

Retention & Family Engagement

• Partner with faculty and administrators to support strong retention efforts and positive family experiences.
• Assist other school teams with event planning and implementation that strengthens the school community.
• Play a pivotal role in planning and executing key community events such as Orientation, Back-to-School events, New Parent Socials, and welcome events for newly enrolled families.

Operations & Data Management

• Oversee accurate and timely maintenance of admissions and enrollment data within the student information system.
• Reconcile admissions and enrollment data with the Advancement and Business Offices according to an established schedule.
• Manage Altamont’s Tailored Tuition Program.
• Collect and analyze demographic data to best provide effective student and family support and programming.
• Serve as primary contact for organization and implementation of any admissions related to standardized testing programs.
• Co-manage New Student/Family Information Page on the Altamont website.
• Maintain Student and Exchange Visitor Information System (SEVIS) membership for admitting non-U.S. citizens.

  Qualifications & Experience

  • Bachelor’s degree required; master’s degree preferred, ideally in marketing, communications, education, or a related field.
  • Minimum of three years of successful experience in enrollment management, admissions, or a comparable role; experience in an independent school strongly preferred.
  • Exceptional interpersonal, written, and verbal communication skills.
  • Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
  • Proficiency with Microsoft Suite and comfort working with data and reporting.
  • Familiar with or comfortable learning the school’s enrollment platform used for admissions, enrollment and financial aid. Familiarity with Blackbaud as a student record system is preferred.
  • Creative, flexible, energetic, and collaborative team member with sensitivity to school culture and history.
  • A relational leader who thrives in a public-facing role and contributes positively to the life and mission of the school.